Iona Bain

Young Money Blog | Founder

Iona Bain is a financial journalist, speaker, author and blogger who started the pioneering Young Money Blog in 2011 and has become the UK’s go-to voice on young personal finance. She appears regularly on TV and radio and has presented Radio 4 Moneybox specials on financial education and fraud. Iona gives keynotes at major financial events, writes regularly for national press, advises brands on how to connect with young people, and is writing a new book to follow Spare Change published in 2016. In the past year Iona has become a governor of the Pensions Policy Institute, a member of the industry’s Next Generation Committee and named Freelancer of the Year 2018 by IPSE, the leading association for the self-employed. She currently holds the Freelancer of the Year title, awarded by IPSE (the leading association for the self-employed).

My Sessions

3 Known Unknowns, Structural drivers of change in the next decade: Tapping in to the millennial market

Nearly all issuers accept that retail investors hold the key to increased ETF adoption in Europe – what will it take to reach new audiences especially younger investors with more a more millennial outlook?